Targeted Employee Engagement Campaign
To help elevate its responsible investment program, our client identified a top-priority need to improve understanding and buy-in among asset managers.
Combining Verdani Comms’ facility for engagement strategies with our sustainability subject matter expertise, we developed a custom engagement program that is building knowledge, skills, and buy-in from this key stakeholder group.
After evaluating past engagement efforts for pain points, Verdani worked with the asset managers themselves to identify their needs and preferred vehicles for the engagement work. With their input, we developed a custom engagement plan focused on growing their understanding of the responsible investment program and its importance to the company.
Key Strategies
Focused resource library
Quick reference “cheat sheets” on key topics
Quarterly live trainings on subjects chosen with input from the target audience